Fragrance and luxury · 2024
Casa Herrera: identity and digital experience for a fragrance brand
The challenge
The brand needed to express a sensory, premium proposition through an identity that works across editorial and digital touchpoints.
The response
We built a brand direction that joins luxury codes, visual narrative and a restrained digital experience to reinforce perceived value.
How we worked
- 01. Visual code and narrative exploration
- 02. Identity system development
- 03. Application across brand pieces and digital experience
What the work enabled
- A coherent visual language for a sensory category
- Stronger continuity between identity and digital presence
- An asset foundation for new brand applications