We create brands
with purpose
Cartref Studio was born in Panama City in 2019 with a clear mission: make world-class branding more accessible to Latin American brands with global ambition.
Cartref, Welsh for "home", began from a simple but deep idea: the best brands are not built from trends, but from essence.
Eiren, with more than five years leading campaigns for luxury brands across LATAM and the Caribbean, and Kevin, building digital experiences that convert, joined their worlds to create something more complete: an agency where strategy and technical execution are inseparable.
We operate from Panama City, a natural LATAM hub, with active projects across more than 17 countries. Every client is a relationship, not a transaction.
The people behind Cartref Studio
Eiren Welsh
Founder · Marketing Strategist · Creative Director
5+ years leading brand strategies for fragrances and luxury products in more than 17 LATAM and Caribbean countries. Specialist in influencer marketing, public relations and retail activations for premium markets.
Kevin Hawkins
Web Developer · Technology Director
Full-stack developer specialized in modern digital experiences, strategic e-commerce and high-performance web applications. Focused on turning brand visions into digital presences that convert and endure.
Our values
Excellence
Every detail matters. We do not deliver work we are not proud of.
Authenticity
We create brands with their own soul, not adapted templates.
Trust
We are strategic partners, not service vendors.
Intention
Every creative decision has a clear strategic purpose.