Branding8 min read
Visual identity for fragrance brands: communicating the invisible
Fragrances are not seen. They are felt. Their visual identity must translate sensory cues into graphic language.
Eiren Welsh
FragranceBrandingVisual IdentityLuxury
Designing for fragrance means designing for something that cannot be seen or photographed directly. It is an exercise in sensory translation.
Palette, typography, packaging and photographic direction must build expectation before the scent arrives.
A strong identity does not describe the fragrance. It creates the emotional world where that fragrance makes sense.
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